If you watched much tv lately, you’ve surely heard the commercial catch-phrase, “Dilly Dilly.” Its gained enough cultural currency that serious pieces have been written to explain its origin and meaning.
The best explanation I’ve heard is from the actor who portrays the commercials’ lead character, who said, “I don’t know what it means, but I do know it’s one letter away from being ‘silly silly.” That is undeniably true. Who knows whether this will endure like other commercial catchphrases like, “Just Do It,” “Wasssup,” “They’re Great” and “Where’s The Beef?”
Meanwhile, the beer company sponsoring the ad campaign is soaking up the all the attention—and no, the irony of that observation is not at all lost on me. “Dilly Dilly” is, by itself, harmless playfulness, but the product promoted by it, with its inherent harms, is not. The scripture says:
“Who has woe? Who has sorrow? Who has contentions? Who has complaining? Who has wounds without cause? Who has redness of eyes? Those who linger long over wine, Those who go to taste mixed wine. Do not look on the wine when it is red, When it sparkles in the cup, When it goes down smoothly; At the last it bites like a serpent, And stings like a viper.” (Prov. 23:29-32)
Likely, as the old Persian proverb says, “This too shall pass.” In the future who will much remember or care if we “Dilly-ed” or not? But what God warned about drinking, and other things in His word, these will remain throughout the generations. “BUT THE WORD OF THE LORD ABIDES FOREVER.” And this is the word which was preached to you.” (1 Pet. 1:25) Let His words be the words of our lips and the meditation of our hearts.