How many times have we heard these words booming in anadvertisement to get out attention that this “Going out of business” sale is really, this time we really actually do mean it, because we are closing this shop up and want to sell everything first. So the they’ll sell at a loss because they are closing up shop and moving on to something else.
Consider how the apostle felt about all the worldly things that he had outside of Christ. He was fully willing to let them go: go at a loss, go immediately, go completely, go permanently…just get that stuff gone to have Christ instead.
Phil. 3:7-11“But whatever things were gain to me, those things I have counted as loss for the sake of Christ. More than that, I count all things to be loss in view of the surpassing value of knowing Christ Jesus my Lord, for whom I have suffered the loss of all things, and count them but rubbish in order that I may gain Christ, and may be found in Him…that I may know Him, and the power of His resurrection and the fellowship of His sufferings, being conformed to His death; in order that I may attain to the resurrection from the dead.”
Jesus addressed this same thing from the other side of the question when“For what does it profit a man to gain the whole world, and forfeit his soul?” (Mark 8:36) In very of this, “Everything must go!” is the reasonable choice if compared to what is offered in Christ.